Better Ingredients

Ingredients You Can Trust: Safe, Petrochemical-Free, and Biodegradable

To be considered for use in our formulations, each ingredient must meet the following requirements:

Safe for Everyone – All ingredients must be non-toxic and safe for children, pets, and those with sensitive skin.
100% Petrochemical-Free – We avoid all petrochemicals, including "plant-based" ingredients that are processed with petrochemicals, like sodium laureth sulfate or polysorbate 20.
Earth-Friendly & Biodegradable – Every ingredient breaks down completely at the end of its life, returning safely to the earth.

The Better Ingredients List

💧 Distilled Water (locally sourced)

The foundation of every great formula. A pure, clean solvent that carries active ingredients where they’re needed most.

Function: Universal solvent that blends and carries other ingredients evenly throughout the formula.
Source: Locally sourced and distilled for purity.
End of life: Re-enters the water cycle naturally.
Used in: All liquid products

🌽 Corn Ethanol (plant-based)

Nature’s powerhouse solvent. Breaks down grease, grime, and dirt without the petrochemical punch.

Function: Dissolves grease, grime, and dirt for a streak-free clean.
Source: Made from renewable corn.
End of life: Fully biodegradable in water systems.
Used in: Multi-Surface Spray Cleaner, Glass & Mirror Spray Cleaner, Bathroom Spray Cleaner, and Washing Up Liquid.

🌽 Caprylyl/Capryl Glucoside (plant-based)

A gentle surfactant that’s tough on grease but kind to surfaces and hands. Perfect for lifting dirt and grime naturally.

Function: Lifts dirt and grease with plant-based surfactant power.
Source: Derived from renewable corn.
End of life: Readily biodegradable, safe for the environment.
Used in: All spray cleaners, Washing Up Liquid, and Laundry detergent

🌿 Melaleuca Alternifolia Leaf Oil (Tea Tree Oil) (plant-based)

Time-tested, naturally anti-microbial, and safe. Keeps surfaces clean and fresh without toxic preservatives.

Function: Plant-based preservative with
anti-microbial properties.
Source: Extracted from sustainably grown tea trees.
End of life: Readily biodegrades into natural elements.
Used in: All spray cleaners, Washing Up Liquid, and Laundry Detergent

🧪 Citric Acid (plant-based | bio-fermentation)

Nature's descaler and grime remover. Perfect for tackling limescale, soap scum, and hard water stains.

Function: Breaks down tough grime, improves water softening, and buffers pH.
Source: Produced via bio-fermentation of plant sugars.
End of life: Fully biodegradable in water systems.
Used in: Bathroom Spray Cleaner, Washing Up Liquid, and Laundry Detergent.

🪨 Sodium Carbonate (natural mineral)

A natural degreaser that tackles stubborn grime and grease effortlessly. Eco-friendly cleaning for tough jobs.

Function: Degreases and removes tough grime while softening water.
Source: Sourced from natural minerals.
End of life: Fully biodegradable, safe for waterways.
Used in: Multi-Surface Spray Cleaner.

🪨 Sodium Citrate (natural mineral + bio-fermentation)

A natural water softener that helps cleaning formulas work harder. It reduces water hardness, making it easier to remove stains and grime.

Function: Softens water to improve cleaning performance and prevents mineral build-up.
Source: Produced through fermentation of plant sugars and natural minerals.
End of life: Readily biodegradable and breaks down safely in water systems.
Used in: Laundry Detergent.

🥥 Coco Betaine (plant-based)

Gentle yet powerful cleaning agent made from coconut oil. Ideal for lifting dirt while being kind to skin and the
environment.

Function: Enhances foam and cleansing power without harsh chemicals.
Source: Derived naturally from coconut oil.
End of life: Biodegrades fully in water systems.
Used in: Washing Up Liquid, Multi-Surface Cleaner, and Laundry Detergent.

Note: Cocamidopropyl betaine is a similar, but different ingredient that uses petrochemicals in its production. Coco Betaine is 100% petrochmical free.

🥥 Potassium Cocoate (plant-based)

Boosts cleaning power and creates lush foam—because clean dishes should feel clean, too.

Function: Enhances foam and improves cleaning power.
Source: Made from coconut oil.
End of life: Readily biodegradable in water systems.
Used in: Washing Up Liquid.

🧪 Enzymes (Protease & Amylase)

Nature's stain-fighting superheroes! These plant-derived enzymes target tough stains, breaking down proteins and starches for a brilliant clean.

Function: Breaks down protein-based stains (like food and sweat) and starchy residues for a deep, effective clean.
Source: Derived from plants and microbial fermentation.
End of life: Fully biodegradable, breaking down naturally into the environment.
Used in: Laundry Detergent.

🧪 Xanthan Gum (plant-based | bio-fermentation)

Keeps formulas smooth and stable while ensuring every drop works perfectly. The natural thickener your products love.

Function: Stabilizes and thickens formulas for optimal consistency.
Source: Produced via natural bio-fermentation.
End of life: Fully biodegradable and eco-safe.
Used in: Laundry Detergent.